Saudi Sports Expansion & Rapid Growth of the Sports Industry in the Kingdom

Sattam is a progressive executive with over 19 years of experience in multiple industries covering Motorsport as passion, insurance, industrial manufacturing along with leading critical role in governmental entities.

He is an entrepreneur by nature as being one of the early founders for leading business in the kingdom. He established and was a board member for several entities. He is driven by objective in achieving result.

Since he his start in the motorsport sector, he made remarkable achievements in managing the operation for giga sport events in the kingdom ranging from the formula 1, formula E to Rally Dakar apart from the local sporting events.

Sattam is also an active executive and board member for several institutions in private and government sectors with his role in the International Motor Federation, named as the following:

Deputy Member of World Motor Sport Council FIA
Member of FIA Baja
Member of FIA/CIK Commission
CEO for Saudi Automobile and Motorcycle Federation
Board Member of Saudi Motorsport Company
Chairman of 4Wheels Station company
Founding Member of Addiriyah Classic Car Show

Mr. Garoub, ESQ is a decorated Supreme Judicial Council. He is Chairman of the International Development and Relations Committee for the Society of Sports Law. He has served as legal council for the Saudi Football Federation, FIFA legal committee, Olympics and Paralympics committee.

As she was growing up in Germany during her childhood, exploring the outdoors was an essential part of her life. In 2013, she got introduced to rock climbing and has since then been climbing in Italy, France, Switzerland, Spain, USA, and Saudi Arabia.

Her drive to encourage more people to partake in the sport, and challenge their physical and mental strength, lead her to be passionate about being an instructor. She became the first Saudi certified rock climbing instructor by the American Mountain Guides Association in Jan 2017 from Chicago, Illinois.

In 2015, Yasmin hiked up to the top of Mount Kilimanjaro, and has taken part in various mountaineering climbs, like the Aiguille du Tour, Tete Blanche, Petite Fourche, and the surrounding peaks on the Col du Midi, in Chamonix. Her most memorable ascent was the reaching the summit of Mont Blanc in 2016.

Andrew currently oversees all commercial operations for Saudi Motorsport Company (SMC) including the Formula 1 Saudi Arabian Grand Prix, which was first held within the Kingdom in December 2021 and then more recently in March 2022.

From an initial background in investment banking, Andrew has worked extensively on an international basis in Europe, the United States and Australia with a focus on technology and motorsport in developing relations across major global sports properties such as Formula 1, MotoGP, Formula E, the ATP World Tennis Tour and MXGP.

Andrew joins SMC at an exciting time with the development and commercialisation of motorsport within Saudi Arabia across the broad spectrum of events including the Dakar Rally, Extreme E, Formula E as well as Formula 1, which all have long term commitments to race within the Kingdom.

Having an educational background in International Law, during my academic period I have developed strong skills with particular emphasis in Sorting out solutions for the miscarriages in the Lebanese Law concerning the Juveniles detention in Lebanon. I am an enthusiastic, patient person always looking to challenge myself and motivate those around me, and very consistent until I achieve the desired outcome. I am very social and friendly and am always looking for ways to broaden my horizons both personally and professionally. I believe that my skills and well-rounded personality will enable me to undertake even the most difficult of tasks.

My Professional experience in Sports and other fields, coupled with my formal training, have given me an excellent opportunity to develop the necessary qualifications.

Maxwell Andrews joined KAUST in 2018 to lead the Recreation, Golf and Marine Operations. Since then he has made great strides to ensure KAUST is delivering a high standard of services. Sports and Recreation has always been an important part of his life from the very beginning. As a multisport athlete he developed a deep passion for recreation and sports. Maxwell has dedicated over 20 years as a professional to the Recreation and Sports Industry. Most of his career was developed over 18 years in the United States where he helped refine excellence in the industry. Over Maxwell’s career he has achieved National accolades for excellence in the field of Sports Recreation. He is very excited to contribute his experience, knowledge, and networks to help drive the success the Kingdom will have to grow in the industry.

Sage Madeline Park is a Board Certified Behavior Analyst, with a specialty in Organizational Behavior Management (OBM.) She received her Master of Science from Fairfield University and then took post masters coursework in Applied Behavior Analysis from Florida Institute of Technology. Her Bachelor's Degree is in Communications from the University of Connecticut.
Sage started an ABA consultancy in the Middle East and currently resides in Jeddah, Saudi Arabia. The focus of her work is helping people to increase efficiency and productivity, communicate better and improve time management and organization skills. She teaches the science of Applied Behavior Analysis to master’s level students at the University of Arizona and is a corporate training consultant for companies in the Kingdom.
In addition, Sage sits on the board of directors of the American Chamber of Commerce in Jeddah, which is one of the oldest and largest bilateral trade associations in the Kingdom. This allows her to leverage insight from significant stakeholders in the business community to drive growth.

VP of AmChamKSA Jeddah Chapter

Mr. Mohamad Tafesh is Director of Special Projects with Pioneer Brand Company (PBCO), which is a leading Food and Beverage company in KSA. PBCO owns and operates 21 full service restaurants throughout the Kingdom. Mr. Tafesh has been an integral part of the expansion that oversaw an aggressive expansion into Riyadh, Jeddah, Makkah, Taif, Khamis Musheit, Yanbu and Buraidah.
Over the last 12 years, Mr. Tafesh has been involved with major projects and is tasked by the CEO to build excellent relations with landlords and governmental agencies. Mr. Tafesh's understanding of Saudi culture allows him to be a great representative face of PBCO. Mr. Tafesh held the title of Vice President of the American Business Group of Jeddah, and is now the Founding Vice President of the American Chamber of Commerce’s Jeddah Chapter.

President of AmChamKSA Jeddah Chapter

Forrest Young is the Chief Marketing Officer at Dar Al Tamleek, the largest non-bank mortgage provider in Saudi Arabia. Mr. Young is an accomplished leader in the financial services industry with over 30 years of experience specialized in customer acquisitions and business process innovation.
Mr. Young served as the President of the American Business Group of Jeddah (ABJ). In this capacity, he has strived to advance the development and growth of commercial activity between the United States and the Kingdom of Saudi Arabia, concentrating on the Western Region city of Jeddah. Forrest also serves as Chairman of the Board of Trustees for the American International School of Jeddah (AISJ).